Is Shopify Worth It In 2022?
In 2022, you need to be online to win. There’s no other way about it. If you’re in retail or sales, you need to up your game with an attractive feature-filled eCommerce website. Not only for increasing sales but also for solidifying your brand among the competition.
In order to bring your business online, you need to know what your options are. Among other platforms, many prefer to go with Shopify. It’s quite a popular eCommerce Platform. So, it’s helped thousands of businesses establish themselves in their respective markets. To this day, people are continuously moving towards the platform for several reasons. It offers a number of eCommerce advantages to both startups and established businesses for enhanced online sales.
Shopify has been around for a while now. While it’s still quite popular, you may still have doubts about using it for your eCommerce venture. If you decide to go with it, you need to know if it’s still reliable for this day and age. So today, we’re going to help you figure out if Shopify is worth it for your business in 2022.
In order to decide what you should do, you need to have an objective look at it. So first, we’re going to establish the pros and cons of availing Shopify store development services. Then, we’ll have a brief look at alternatives. Finally, we’re going to summarize what we’ve come up with. So, without further ado, let’s get started.
Pros Of Using Shopify
Even today, Shopify has a lot to offer for eCommerce businesses worldwide. While there are a number of benefits to using Shopify, we’re listing some of the prominent ones below:
Built-in Website Speed & Security
When you decide to go for an eCommerce venture, your biggest concerns would be your website’s speed and security. Shopify ensures them both with its highly efficient hosting service. Thanks to its AMPs (Accelerated Mobile Pages), it helps you achieve the highest mobile loading speeds. Plus, every Shopify store comes with built-in SSL (Secure Sockets Layer) encryption, which keeps your customers’ data safe.
Ease Of Use For All
Shopify is quite flexible for creating highly efficient eCommerce stores. It offers you many accessible features to help you build your online store the way you want. Adding to that, even backend customization is rather simplified. This means you have complete control over your online store’s interface and features. Plus, you can contact their support for complicated tasks or go through easy-to-follow tutorials.
Top-notch Customer Support Services
When you go for a specific platform, there’s a chance that you may have queries about it. Well, who do you call? You call customer support. What’s great about Shopify is that their customer support staff is available 24/7 to help you out. The team knows what you need and how to help you sort things out, and they’re more than willing to guide you about various topics at all times via call, email, and live chat.
Outstanding Marketing & SEO Capabilities
Another great thing about Shopify is the ease of marketing and SEO. You too may have heard the business rule: “if nobody knows, it doesn’t exist”. This applies to all online and offline businesses globally. Shopify helps get your online store on internet users’ radar through various Marketing and SEO capabilities. Thanks to the numerous advanced Shopify marketing and SEO tool, you can also enhance these further upon needs.
Numerous Shopify Themes & Plugins
You don’t just want a great solution that works. You want something that works for you specifically. To cater to your unique needs, Shopify offers a plethora of free and premium themes and several plugins for all types of enhanced functionality. In addition, the Shopify App Store gives you the ability to completely customize your online store according to your preferred user experience, management, marketing, and vendor-specific features.
Cons Of Using Shopify
Everything in the world comes at a price. So now, let’s discuss the problems that come with Shopify as well. Those too can vary based on whom you ask, but we’re listing down a few common ones below:
Expensive Price Factors
One of the major factors that make or break your decision is the cost of the platform. As mentioned earlier in this blog post, everything comes at a price. Shopify comes at $29/month. That’s just the basic package. To get just 3 more staff accounts, you’ll be spending $79/month. Need a more comprehensive management ability (15 accounts), you’ll be up to $299/month. You do also get better features as you climb the price ladder, but this is one of the main reasons you may want to avoid it altogether.
Another problem is that there’s very limited customization. Yes, I said earlier that there’s a lot of customization, and now I’m saying there isn’t. Let me explain. There are actually tons of options to choose from, which make Shopify very customizable. But the problem is you can’t customize the code of the core features or third-party plugins to make them unique for your store’s particular requirements.
Content Marketing Limitations
I said earlier that Shopify helps you with Marketing and SEO as well. Am I contradicting myself again? It may seem like it, but no. Shopify does offer you marketing capabilities, but on the other hand, it’s challenging for blog management. The editor is very outdated. Plus, there’s no flexibility for blog design, adding related posts, or embedding products. This makes it very difficult to market through your content, regardless of how compelling it might be.
Confusing Shopify Jargon
Jargon is fun when you know what’s going on. Not so much when you don’t. That’s the problem with Shopify’s jargon. When you opt for Shopify, you see a lot of terms like support & experts, themes & layouts, or collections & categories. There’s often no explanation of the terms to help you better understand what each of these is supposed to be. This would confuse you if you’ve adapted the platform for the first time and may take time getting used to it.
So, this was an overview of the pros and cons of using Shopify for your eCommerce platform in 2022. There are obviously other platforms that you can look into. Shopify is indeed a big name in the eCommerce market today. But eCommerce doesn’t end at Shopify. If any of the cons mentioned above are a deal-breaker for you, there are alternatives.
You can also go for other platforms like WooCommerce, Magento, and OpenCart, among others. Since you can get all kinds of eCommerce projects from a reputable web design company in Los Angeles (like Web Design Gator), there’s no need to limit yourself to a platform you’re not sure about.
At the end of the day, the decision is yours. Your needs may differ from those of other entrepreneurs or established businesses.