Combine These 6 Strategies with Long-Form Content to Get an Upper Hand in SEO
At times, websites fail to rank keywords despite less competition. Even high-quality blogs do not attract audiences. And this is where long-form content should come into the picture. As a professional SEO company, we suggest clients ensure their content strategy has long-form blogs or articles.
The math factor
Content consisting of more than 1,200 words is long-form content. If you need an extra cushion, try crossing 1,500 words for a competitive advantage.
Due to the short attention span, most publishers believe in offering snappy, concise content. Who would want to read a 7,000-word blog post on an iPhone screen? Right?
Well, the answer is negative.
Digital marketers have discovered long-form content is beneficial for users and search engines. Here are strategies that can help to enhance the content to work in your favor.
- Establish yourself as the authority for chosen subjects
You want your content writing team’s efforts to show results.
Detailed articles or blog posts can establish you as an expert and authority for the concerned subject. Such content can increase the audience, sharing percentage, engagement, and ultimately, search engine rankings.
- Let industry experts write “E-A-T” content
Several Google algorithms assess and track the (E-A-T) Expertise, Authority, and Trustworthiness of websites, authors, and even pages.
The E-A-T factor is crucial for online long formnews sites, financial, legal, and medical advice sites.
Long-form content, especially pieces written by well-known industry experts, can help to increase your website authoritativeness even further.
- The initial push for backlinks
Search engines intrinsically appreciate lengthy posts. But, they also result in a whole lot of SEO benefits. Studies have pointed out long posts attract backlinks, ultimately helping in improving the overall website rankings.
Initially, blog administrators should reach out to influencers to get backlinks. Once influencers share links, you can expect more backlinks and traffic.
You won’t have to push the envelope later. People who like your content will surely give backlinks.
- Optimize long-form content for SEO
You certainly wish to enhance painstakingly written blog posts and articles for Google. Here are tips that can take the content a step further:
As mentioned earlier, long-form content helps your site rank better and establish your blog as an authority. However, some subjects do not need the same. Thus, there’s no need to publish everything in long form.
For example, images and viral videos can attract visitors. These elements do not require a text description of 2,000 words explaining the video or pictures.
- One extreme or the other
Avoid the middle path when it comes to content. Long-form content acts as a “go-to” source. On the other side, some people prefer short content that they can read quickly. So, experts suggest using the “one extreme or the other” approach for content length.
Now, you might wonder, why not keep the range between 500 to 800? As Quartz’s editor-in-chief, Kevin Delaney, pointed out in one of his interviews, articles in this range have the most negligible chances of becoming successful.
- Quality not quantity
The worst thing to do is to add flowery text to increase the word count. Audiences surely won’t appreciate such content.
Long-form content often has more grammatical errors and typos. That’s because authors rush through lines while proofreading. It’s better to be patient.
No doubt, content scheduling is crucial. But, it’s better to skip publishing something that’s not up to the mark.
- Make the content scannable with subheadings
Subheadings make it easy for the reader to digest crucial points quickly. They can scan and directly read issues they visited your website for.
- Offer a summary for the article at the beginning
Readers certainly appreciate publishers who offer a glimpse from the content in the beginning. A bullet-point summary in the front can help them grasp the issue without reading the whole thing. If you read the news or opinion pieces on The Daily Mail, you can relate to the point.
- Images and memes for retaining interest
Handling the monotony of long-form content is difficult. Using images relevant to the subject can help. Also, to add a bit of humor, you can consider using memes.
- Long-form content crucial for passage ranking
Search engine users appreciate single sentence answers to questions. At times, these answers do exist but remain buried deep in a page or blog.
Google finally found a solution to detect a needle in a haystack. The Passage Ranking update went live in October 2020.
Now, the search giant has a mechanism to index individual passages from websites. The update helps Google in analyzing passages and understanding their meaning.
The first step in the direction was the BERT update. It proved how natural language processing and machine learning technology assist search engines.
Google made it clear in February this year that long-form content benefits the most from the Passage Ranking update. When it comes to specific search queries, your website tends to benefit a lot if you publish long-form content.
- Use long-form pieces as top-of-funnel content
Such content should focus more on offering helpful information to visitors rather than selling something. It must cater to audiences who don’t wish to buy immediately but may do so in the future.
You can bring more users near the sales funnel. Yet, you are not forcing them to pay or buy anything. Your detailed content demonstrates your expertise. So, your firm remains at the top of the prospect’s mind.
Lastly, you need to ensure your website’s SEO basics are in place.
Here’s a quick look at search engine optimization essentials:
- Choose long-tail keywords derived from keyword research
- Never ignore user intent while creating content
- Create perfect h1 tag
- Don’’tskip the implementation of schema markup
- Optimize your URL to make them shorter and cleaner
- Include outbound links to support stats and quoted research work
- Include internal links to key pages on the site
- Ensure SEO-friendly meta description is in place
- Add focus phrases in the first 100-150 words
- Ensure the site’s core web vitals are in place
Why write several shorter pieces when you can compile similar ideas and create a long post? Give a one-stop-shop blog post covering all the aspects of the selected topics. It will make your blog eligible to rank for multiple search terms. If you need assistance with content strategy for detailed posts and articles, you can always work with a professional SEO services firm.