How To Advertise Your Business On TikTok (The Perfect Guide)

TikTok was the second most famous application to be installed in 2019. This worldwide short-term video-sharing platform has influential users ranging from teens to elders. If your target audiences are younger, then TikTok is the perfect platform to promote your business. More than 50% of TikTok users are aged from 16 to 24.

Here you could see how to advertise your business successfully and to create marketing video content on TikTok. 

TikTok Ads

If you need to gain more sales, increase your website traffic, or launch any new product, a campaign on TikTok could be the perfect marketing tool to give massive results. The ads on TikTok are powerful and user-friendly to help every business expand its reach with millions of users every month across the world.

Though ads on TikTok are not as famous as Facebook and Instagram ads, it’s a great time to promote your business or brand via TikTok. Most of the brands and businesses caught up with the trends and are going forward on the platform. Open up your brand’s innovative and creative side. It’s no matter how small, or big your business or brand is, TikTok contains various ads plan to select from.

Best Tips For Ad Creation On TikTok

• Maintain your points straight and short.
• Mention your brand logo in your every ad.
• Remain brand-worthy consistently.
• Implement fun in your ads.
• Add a solid CTA(Call To Action).
• Utilize text positioning.
• Add sound effects or music.

TikTok Ads Types

From the five types of TikTok ads, it’s hard to find the best ad type to suit your business. You are fortunate to know everything here. Let’s jump in.

• In-Feed Ads
• Top View
• Brand Takeover
• Brand Hashtag Challenge
• Brand Effects

In-Feed Ads

The campaign video content showcases the user’s content as you scroll in the FYP(For You Page). The concept of In-Feed ads is similar to the story ads on Instagram. These ad content could be anywhere from 9 to 15 seconds long, including a perfect CTA. It allows the audience to shop your products, visit your site, or install your app from the ad campaign on TikTok.

Brand Takeover

When any user opens the platform, a brand takeover ad displays on the user’s screen. It is the full-screen video content showcased to your selected potential audience. It’s a perfect way to spread your ad or message to a massive audience on the platform and increase brand awareness. Brand takeover ads also showcase on FYP in the form of an image or video, GIF, with a clickable link to your campaign’s target page on TikTok.

TopView Ads

Top view ads are similar to the brand takeover in marketing terms. Top view ads won’t show on the user’s screen when they launch the app, but they get featured in the in-feed post firstly after 3 seconds. This ad type runs up to a minute, on full screen with sound and autoplay options.

Branded Hashtag Challenge

It’s a superb advertising method and an excellent opportunity to display your business. The discovery page on TikTok telecasts this type of branded hashtag challenge ad. Businesses could sponsor these types of posts and also utilize organic opportunities. You can have more hearts on TikTok for your branded hashtag challenge ads, thus helping reach your post to the maximum eyeballs on the platform.

It is crucial to have more fun with this advertising style. There is no limit if you come up with any creativity. Keep in mind ad objectives and your target audience’s clear vision while creating a hashtag.

Branded Effects

Who hates shareable stickers and AR filters? These features are now available on TikTok. Like Snapchat and Instagram branded lenses, TikTok brands make their unique & customized filters within the platform. The specific effect could be live for nearly ten days and a perfect way to engage with users, creating brand awareness.

A TikTok Ad Costs

Naturally, the ads on TikTok are more pricey than on Instagram and Facebook. The ad costs on TikTok range from USD 500 to USD 300000 and even more depending on the ad campaigns and their sizes.

It is advisable to start the TikTok ad whether you are investing small or vast amounts because TikTok is a perfect channel to advertise if you work well with their campaign requirements.

• In-Feed Ads begin at USD 10 per CPM. TikTok needs a min of USD 500 on an ad campaign.
• Brand takeover ads could range from USD 50000 to USD 100000.
• To promote further, hashtag challenges could range from USD 150000 for the first 6 days to USD 100000 – USD 200000.

Ad Spec On TikTok

Vertical Ads – 9:16 Ratio

• It is the most famous ad type that most users use. Use this ratio while creating a story and In-Feed ads.
• 720p is the suggested resolution for fast and easy upload speed.
• The accepted video formats are MPEG, MP4, AVI, and MOV.
• 500 MB is the maximum file size.
• Duration ranges from 5 to 16 seconds.

Landscape Ads – 16:9 Ratio

• These ad formats are utilized on the FYP(For You Page) and Explore page banner mostly.
• 720p is the suggested resolution for fast and easy upload speed.
• The accepted video formats are MPEG, MP4, AVI, and MOV.
• 500 MB is the maximum file size.
• Duration ranges from 5 to 16 seconds.

Ad Templates On TikTok

If you are stuck with ideas on TikTok ads and not sure how to bring your unique ad on TikTok, don’t worry. Create professional and stunning video content with just a few clicks. Begin with a video template and customize it for your own. Change background text, music, and add your logo to bring up your customized video ad on TikTok.

Whether you promote a sale, reach your branded unique hashtag, or increase brand awareness, a video template is a perfect way to grab great ideas for your upcoming videos. There are many online tools available for creating TikTok video templates. Find out the best one and work out to bring your TikTok ad video attractively.

Summing Thoughts

I hope you have learned more unknown points about TikTok advertisements. If you run any business and your target audiences are younger, you must use the TikTok ads feature to speed up your business sales more than your competitors. 

Go through the points mentioned above before you start creating TikTok ads. It helps you bring sales, gain brand awareness effectively and achieve your objectives on the platform.

Author Bio

Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter!

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