How to drive traffic using Instagram bio links

While scrolling through your favorite Instagram posts, you might have seen many times the phrase “link in bio” indicating that the audience should visit the profile to find a clickable blue link in the bio right under the website section. The blue link can direct you to product pages, websites, videos, blog posts, or other social networks. If you’re a brand owner, you need to make wise use of your Instagram bio links to drive more quality leads. Before proceeding to the use of bio links, let’s know about it. 

What are Instagram Bio Links?

This term refers to a blue-colored clickable link that Instagram allows you to add to your profile. This will help you take your Instagram followers to your website, product pages, wherever you want them to be. On other social networks like Facebook and Ticktock, adding a clickable link to your website is easier than Instagram. In contrast, Instagram implements some restrictions when it comes to adding a clickable link. 

You may think why Instagram does so. While scrolling through Facebook and Twitter, you might have faced many spam contents, including fake thumbnails, descriptions, and links. Due to these situations, Instagram allows us to have only one clickable link and that too in the bio section. That is why it is highly recommended to make wise use of your Instagram bio links. 

Remember that, your bio link is the only best way to drive sales and traffic to your website. But what when you’re allowed to connect only one business link? Are you going to accept these restrictions? Of course not. Then what to do? Use Instagram bio tools. Here I will show you how? 

How to drive traffic using Instagram bio links

As mentioned before, your Instagram bio link is the only way you can use it to drive traffic. So, make sure to use wisely of this single link. That is why some third-party tools, called Instagram bio tools come into play to help users make the most get out of their Instagram bio links. These tools allow you to create personalized pages to house whatever you want. Here are some famous bio tools; 


This bio tool offers premium features free of cost. The features include email integrations with Mailchimp, advanced link tracking, animated links, Facebook pixel integrations, Google Analytics integrations, in-depth statistics, and more. 

LinkBook allows you to create a unique page to house multiple business links. Once you create a page, copy its URL and paste it into your bio section. If you’re using a social platform other than Instagram, you can also use this URL in your profile section or in posts to drive traffic to your website. 


It is the oldest and famous Instagram bio tool. You can create a personalized landing page using Linktree. The best part is that it provides a free version, which comes with excellent features, allowing you to add unlimited links and customize them with icons or images. To unlock advanced features like more customization options that allow you to remove the Linktree logo, you should purchase the pro plan for $6 per month. Linktree also provides features like;

  • Integrations with Mailchimp and Amazon
  • Free trial for pro plans
  • Easy to setup


This Instagram bio tool allows you to create mobile-optimized landing pages. Feedlink provides an advanced link tracking facility so you can keep an eye on the performance. Like Linktree, it comes with a free version. You can enjoy the following features using Feedlink;

  • Instagram bio links with AMP version
  • Shoppable landing pages
  • Reusable links


It is one of the easy-to-use and powerful bio tools. Shorby comes with mobile-optimized landing pages, letting you add videos, texts, animated avatars, GIFs, images, product pages, affiliate links, and whatever you want to add. With Shorby, you can make the most get out of your single Instagram bio link. Let’s take a quick look at its features. 

  • Link tracking & retargeting
  • Social icons & messenger buttons
  • Dynamic feeds
  • Customizable fonts
  • Google analytics
  • Custom domains
  • URL shortener


Tap.Bio allows you to create mini-branded websites to house your multiple business links, such as links for blogs, videos, products, affiliates sites, social profiles, Facebook pages, and many more. It works on a card-based system, which has the potential to stand out from your website from the crowd. 

Not only that, but it also provides an infinite number of cards, each has a unique function. For example, one function is to drag IG posts with unclickable links, while the other functions as to switch them into clickable posts. Here are some of its features;

  • It provides a free basic plan
  • Tap.Bio also provides attractive designs
  • Custom URL shortener
  • A lot of customization options

Tap.Bio also offers pro versions. If you want to unlock more customization options, go for a pro plan. 

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