How To Rank Higher On LinkedIn? How To Rank LinkedIn Page/Profile?
How To Rank Higher On LinkedIn? 7 Amazing Tips on How to Rank On LinkedIn. Does LinkedIn help SEO? You don’t want to miss the LinkedIn SEO tips.
This is LinkedIn we are talking about. What is LinkedIn? In his bio, LinkedIn is where even a street peddler writes, “Handling transactions for a billion-dollar company” – a true incident with a humorous example.
LinkedIn is the only place in the universe where men get messages from girls’ profiles and don’t reply. Someone may be asking for money in the name of giving an award. Others may be stressing about the contribution fee. At the name of the interview, You are getting the “CEO of the year” award in under 12-30k salary a month. It doesn’t matter who will take it!
Ranking LinkedIn Page for Brand Name Gives A Good Impression.
Now, I’m making fun of LinkedIn because my time to find a job or project is over until LinkedIn’s trend came. So I don’t use it personally for me, But if you have a business or handle SEO or social media for your client’s business. Then doing LinkedIn’s SEO is important. I may make fun of LinkedIn, but this article is a must-read guide. Rank On LinkedIn to rank your LinkedIn page/profile.
If someone searches your profile or your client’s brand name/page, and it shows with their website and social media pages, it gives a very nice impression if you see the link to a LinkedIn page.
SEO For LinkedIn Is Very Different – Linkedin SEO Optimization.
LinkedIn SEO Optimizations for Search engines is typical work. LinkedIn is not a normal website where you can use normal Google SEO principles. SEO for LinkedIn Is Very Different! Today, we’ll talk about the differences, what we should do and not do, and how you can make your LinkedIn page rank.
LinkedIn SEO Optimization.
- What is different with LinkedIn?
- What to do with LinkedIn?
- What not to do in LinkedIn SEO Optimization?
- How to Rank LinkedIn Page?
Let’s forget about LinkedIn SEO for some time. Let’s think about SEO itself.
Indexing Comes Before Ranking.
What is the first rule of SEO? There will be chances for a page to get ranked only when it’ll be indexed, And when a page will be indexed? When it’ll be crawled, right?
Does LinkedIn Help SEO?
Does LinkedIn Help SEO? A good question indeed!
LinkedIn hides most of the assets from the search engine crawler. There are entire 3000+ lines in LinkedIn’s Robots.txt file, and there are different instructions for 35 different crawler bots.
Even a groom doesn’t act this moody while visiting in-law’s house – a south-Asian family joke!
LinkedIn For SEO.
LinkedIn For SEO – Normal Posts On LinkedIn Don’t Get Indexed By Google, So They Don’t Help You In ranking. Precisely the point to be noted, milord!
Normal Posts On LinkedIn Don’t Get Indexed By Google, So They Don’t Help You In ranking.
No matter how many normal posts you do to Rank your LinkedIn profile/page, no matter how much nice content you post, no matter how much nice data there is, it won’t increase the Rank of your page or profile.
Google is not able to see all this nice content. It means not being able to crawl or index then how It’ll be able to rank. Overall, It’s the same point that LinkedIn keeps its platform so hidden and secret that it gets hard for the content to get crawled or indexed, due to which it doesn’t even rank.
How To Rank LinkedIn Profile?
If you understand the above context, let’s discuss what you should do to Rank – How To Rank LinkedIn Profile?
How To SEO LinkedIn Profile?
To do SEO for your LinkedIn Profile, carefully follow the steps below.
#1 More Connections.
The currency of LinkedIn’s world is connections. The more connections or followers you’ll have, the more the chances of your profile or page rank will increase from LinkedIn’s perspective.
You Should Have A Minimum of 1200 Connections/Followers.
Giving importance to connections is an obvious choice because the more people will make connections, the more the chances will be to spend time on the LinkedIn platform. If you want to rank higher on LinkedIn, then keep a target of a minimum of 1200 connections.
#2 Disable “People Also Viewed” Box.
In every LinkedIn profile, this “People Also Viewed” box is present by default which you should close.
Do you know the reason for it? You see, like a normal webpage, concepts like link juice or page rank applies to LinkedIn profiles also, and this “People Also Viewed” box links other people’s profile with your page. It is leaking the page rank of your profile or page, and it’s going out, so you should close this box.
To close this box, you have to click on the top right corner on your profile image in your profile and then select “settings & privacy” from the drop-down here, click on “account preferences,” and then in the “site preference section” you have to click on “people also viewed” and here when you’ll click on yes. It’ll be no, and then the setting will be saved automatically.
Now, this box will be closed from your profile, and leakage will stop.
#3 Post Articles On LinkedIn Pulse.
Every Pulse Article on LinkedIn Does Not Get Indexed!
LinkedIn pulse’s every article doesn’t index in google, and there is no official guideline that how pulse article can get indexed. Backlinks don’t matter, even if it is “inbound” or “outbound.”
How To Rank On LinkedIn? Does LinkedIn Help in SEO?
Too many of us have a misconception about LinkedIn SEO, but Does LinkedIn Help in SEO in reality? Let us find out together.
It is useless to try to do link building through LinkedIn. Because every URL is redirected and “redir” & “redirect” both are disallowed in LinkedIn’s robots.txt file. So link building is completely useless through LinkedIn.
You have to do something else to get your articles indexed. If you want to get, your LinkedIn pulse article Indexed. You should focus on three criteria – 3 Major Criteria To Rank Your LinkedIn Pulse Article.
- 1200-1300 connections/followers of the author.
- 15-20 likes on the article.
- 5-10 shares of the article.
#1 Connections of the writer’s profile– How To Rank LinkedIn Pulse Article?
Connections of the writer’s profile, i.e., your connections, should be a minimum of 1200.
#2 At Least 15-20 Likes On Your LinkedIn Pulse Article – How To Rank LinkedIn Pulse Article?
There should be at least 15-20 likes on that article, and as soon as possible. If you can get these 5-10 likes in one or two days, it will be very beneficial for you.
#3 At Least 5-10 Shares Of Your LinkedIn Pulse Article – How To Rank LinkedIn Pulse Article?
The third criterion is that your pulse article should be shared at least 5-10 times.
Now, of course, if the writer’s profile‘s connections are more and likes & shares are less, then it’ll still work. Google will index it. If the article gets Indexed, then it’ll surely rank.
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How To SEO LinkedIn Profile? How To Rank Higher On LinkedIn?
Native videos should be used on LinkedIn. You should not embed Youtube videos. Rather you should upload the videos on LinkedIn.
Ranking LinkedIn Pulse Articles – Use Native Videos.
Almost every platform promotes native videos because through videos, users’ engagement increases, their total active time on that platform increases. Facebook, Twitter, Google, and LinkedIn all four focus on promoting videos.
Use Your Complete Keyword In Video File’s Name.
Don’t upload videos just randomly. First of all, you have to fix the name of the video file and video thumbnail. The video file should also have the same name if you target the “High DA PA Guest Posting Site” keyword.
Use Video File’s Name In The Thumbnail For That Video Too.
When you upload a video file, then LinkedIn does not rename this file, and whatever name you’ll give to your video file will stay with it and affect it, So give it a correct name, and give thumbnail the same name as video file because the thumbnail is also getting saved on the same platform.
Subtitles Can Help LinkedIn Understand Your Video Content.
Other than this, if you can subtitle or caption your videos, upload that also so that the audience and Linkedin will understand your video properly. If Linkedin understands it properly, it’ll promote it properly, and more views, connections, and Rank will come along with it.
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These were some points that you can make your or your client’s LinkedIn pages or profile ranked if you’ll keep in mind.